Strengthening Your Fitness Center Strategy |

I’m going to try and feature more of these little operational and industry tidbits as I come across them. Tami Siewruk’s MultifamilyPro tackles the fitness center, an oft-mentioned but undersold amenity. Although there are many ideas, the one I liked best was this hint that more directly engages current residents and does not depend on acquiring the latest machinery or devoting the largest space:

8 Steps to Strengthening Your Fitness Center Strategy

It’s easier to retain residents than it is to replace them – and you’re more likely to keep them if you can keep them using your fitness center.  How?  Give them more reasons to use it!  Many property management companies hold contests, fitness awareness classes and seminars in the center or clubhouse, or feature personal trainers during certain hours.  These “fitness-focused” programs not only encourage use, but they help create a center of activity around your fitness center, and lend a fitness-conscious character to your whole community!

via Multifamily Pro.