Rent Green: Where does your life take place?

Out on the Intertubes, there’s a wealth of information about living a sustainable lifestyle. Here at MFG, we’ll try to identify those that are particularly relevant to apartment living.

First and foremost, choose a place to live that is located conveniently for your lifestyle. This means looking at where you work, entertain, and play. So look at a map and start figuring out where your life takes place. If you live in or want to live in a less car-dependent area, be sure to check Walk Score, a great resource for helping to determine how much of your life can be lived without a car.

[Note to owners/managers: Your marketing and leasing efforts should emphasize these benefits. Get to know and love Yelp, Outside.in, and other sites that help define your community. If you don't know what is going on around your property, it's impossible to convey that to your residents. If you can't name three things going on in the next three days, how are you going to convince a prospective resident that you live in a convenient location, that you have an active resident base, or that you're any better than the commodity down the street?]

Once you’ve chosen an area to live in, it’s time to start narrowing down the product types. We’ll get to that in the next entry.